A-One Designs
Sep 4, 2025
Introduction For architecture firms, a website is more than a digital brochure — it’s a first impression, portfolio, and client generator all in one. Yet many practices across Ireland and Europe struggle to get enquiries online, often because their websites contain simple but costly mistakes.
In this article, we’ll highlight the 7 most common website errors made by architecture firms and explain how to correct them so your practice can stand out and win more projects.
1. Weak Project Presentation
Your projects are your strongest selling point.
Mistake: Relying on a handful of images with little context.
Fix: Create dedicated project pages with large, high-quality visuals, location details, and a short description of the design challenge and solution. This helps potential clients understand your approach and helps search engines index your work.
2. Lack of Clear Calls-to-Action (CTAs)
A professional website should guide visitors towards taking the next step.
Mistake: Burying contact details or leaving visitors unsure how to reach you.
Fix: Add clear, consistent CTAs such as “Arrange a Consultation” or “Request a Proposal” at logical points throughout the site.
3. Slow Loading Speeds
Large image files are a common issue for architecture websites.
Mistake: Uncompressed images that slow everything down.
Fix: Use compression tools, next-generation image formats (e.g. WebP), and reliable hosting to keep your website fast. Page speed is a major factor in both SEO rankings and user experience.
4. Poor Mobile Experience
Over half of web traffic in Ireland now comes from mobile devices.
Mistake: A site that looks polished on desktop but breaks on smaller screens.
Fix: Ensure your site is fully responsive, with layouts that adapt seamlessly to mobiles and tablets. Test regularly on different devices.
5. Neglecting Local SEO
Most architectural projects are tied to a location.
Mistake: Using only generic keywords like “modern architect” or “design services.”
Fix: Target local search phrases such as:
“Residential architect Dublin”
“Sustainable architecture practice Cork”
“Commercial design firm Galway”
Also, keep your Google Business Profile updated and display your office location clearly on your website.
6. Missing Trust Signals
Choosing an architect is a significant investment, and clients want reassurance.
Mistake: No testimonials, awards, or professional memberships on display.
Fix: Add client reviews, RIAI membership badges, sustainability accreditations, and press mentions. These provide credibility and can tip decisions in your favour.
7. Outdated Design and Branding
Your website reflects your design values.
Mistake: An old-fashioned layout, outdated typography, or inconsistent colour scheme.
Fix: Refresh your site every 3–4 years. A modern design not only attracts clients but also signals that your practice is forward-thinking and relevant.
Conclusion
Avoiding these common mistakes can transform your website into a tool that attracts enquiries, builds trust, and showcases your architectural expertise. By refining how you present projects, improving site performance, and investing in local SEO, your firm will be in a stronger position to compete in the Irish and European markets.
Is your architecture website holding you back? At A-One Designs, we build modern, optimised websites for Irish architecture firms that want to win more clients. Get in touch today to discuss your project.
